--- title: WordPress to HubSpot Migration Checklist (With a Redirect Plan) description: "A step-by-step WordPress to HubSpot migration checklist: URL inventory, theme and modules, blog import, 301 redirects, launch day and the first 30 days." image: https://www.pixtheme.com/hubfs/WordPress%20to%20HubSpot%20migration.jpeg --- [Skip to content](https://www.pixtheme.com/blog/wordpress-to-hubspot-migration-checklist-with-a-redirect-plan#main-content) [![Pixtheme](https://www.pixtheme.com/hubfs/pixtheme-agency-demo/pixtheme-logo-light.svg)](https://www.pixtheme.com/) - [Services](https://www.pixtheme.com/services) Show submenu for Services - [Hire a HubSpot developer](https://www.pixtheme.com/hire-hubspot-developer) - [HubSpot CMS website development New HubSpot websites your team can edit without a developer.](https://www.pixtheme.com/services/hubspot-cms-development) - [HubSpot Website Redesign A fresh design for your HubSpot site, built on what already works.](https://www.pixtheme.com/services/hubspot-website-redesign) - [WordPress to HubSpot migration Pages, blog posts and redirects moved over with care.](https://www.pixtheme.com/services/wordpress-to-hubspot-migration) - [Custom HubSpot modules and integrations Custom modules, apps and integrations for your portal.](https://www.pixtheme.com/services/hubspot-custom-modules) [View all Services](https://www.pixtheme.com/services) [Themes and modules Ready-made HubSpot modules Calculators, countdowns, testimonials and more, built for the HubSpot Marketplace. 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Most migrations that lose rankings skip or rush the inventory and redirect steps. This is the checklist we use for our own [WordPress to HubSpot migration](https://www.pixtheme.com/services/wordpress-to-hubspot-migration) projects. Copy it, adapt it to your site, and tick it off as you go. ## Stage 1: Inventory everything before you build - **Export every URL.** Use your WordPress sitemap and a crawler such as Screaming Frog to list all pages, posts, categories, tags, author pages and media files that are indexed. - **Pull your top pages from Google Search Console.** Export the Pages report for the last 12 months. Any URL with clicks or impressions needs a planned destination. - **Find your backlinks.** Pages that other sites link to must redirect to a relevant page, never just the homepage. - **Record titles and meta descriptions** for pages that rank. Keep them unless you have a reason to change them. - **List every form, plugin and integration** and decide what replaces each one in HubSpot. - **Decide what not to move.** Thin, outdated or duplicate pages can be merged into stronger pages with a redirect. Put all of this in one spreadsheet with columns for the old URL, the new URL, the page's traffic and its status. It becomes your redirect map later. ## Stage 2: Build the HubSpot theme and modules - **Choose a theme or build a custom one.** A well-built Marketplace theme saves time; a custom theme fits unusual designs and editing needs. - **Map each WordPress page type to a HubSpot template**: home, service, landing page, blog post, blog listing, legal. - **Turn repeated sections into modules** with clear fields, so editors can build new pages without code. - **Rebuild forms as HubSpot forms** so submissions create contacts in your CRM. - **Add structured data and social share images** to the theme, so every page gets them by default. - **Test on HubSpot's preview links** before connecting your domain. Previews are not indexed, so you can test freely. ## Stage 3: Move the content - **Import blog posts** with HubSpot's blog import tool, then check formatting, images and embedded media on a sample of posts. - **Keep blog URLs the same where you can.** If your WordPress posts lived at `/blog/post-name`, set up the HubSpot blog at `/blog` so most slugs match and need no redirect. - **Rebuild key pages with modules** rather than pasting old HTML into rich text, so they stay editable. - **Upload images to HubSpot's file manager** and give each one alt text. - **Recreate authors and tags** so author and tag pages exist where needed. ## Stage 4: Plan and build the redirects Redirects are what carry your rankings to the new site. HubSpot manages them under *Settings → Content → Domains & URLs → URL redirects*. - **Use 301 (permanent) redirects** for every URL that changes. - **Redirect each old URL to its closest match**, not to the homepage. Google treats mass homepage redirects like missing pages. - **Use flexible pattern redirects for whole sections**, for example old category archives or date-based post URLs, instead of hundreds of single rows. - **Include the domain when you have more than one.** A path-only redirect such as `/demo` applies to every domain connected to your HubSpot account. If the new page lives on another domain at the same path, the redirect can loop. Write the source as `www.example.com/demo` instead. - **Avoid chains.** If an old URL already redirected somewhere, point it straight at the final URL. - **Handle WordPress leftovers:** `/feed/`, `/wp-content/uploads/` files with backlinks, and `?p=123` style links in old emails. ## Stage 5: Launch day 1. Lower your DNS TTL a day before, then connect your domain to HubSpot and wait for SSL to be issued. 2. Turn on **Require HTTPS** for the domain and check that `http://` and non-www URLs redirect correctly. 3. Import your redirect map, then test a sample of old URLs with a redirect checker: each should return one 301 and then a 200. 4. Confirm the HubSpot tracking code and any other analytics are firing. 5. Submit the new XML sitemap in Google Search Console and Bing Webmaster Tools. 6. Submit a test entry on every form and check that it reaches the CRM. ## Stage 6: The first 30 days - **Check Search Console's Pages report weekly** for new "Not found (404)" errors and add redirects for any you missed. - **Compare clicks and impressions** for your top 20 pages against the weeks before launch. Small dips are normal while Google recrawls; steady drops point to a redirect or content problem. - **Request indexing** for your most important new pages. - **Keep redirects in place permanently.** Removing them later breaks old backlinks and bookmarks. - **Cancel WordPress hosting only after** you have confirmed every important URL redirects correctly. ## Common migration mistakes - Redirecting everything to the homepage. - Changing every URL structure at once without a reason. - Forgetting subdomains, such as an old `blog.` or `docs.` subdomain whose DNS record gets deleted. Those URLs then fail completely instead of redirecting. - Pasting old WordPress HTML into rich text modules, leaving pages your team can't edit. - Launching without testing forms end to end. ## Frequently asked questions ### Will I lose my Google rankings if I move from WordPress to HubSpot? Not if you keep your important URLs or redirect them one-to-one, keep titles and content on pages that rank, and fix 404s quickly after launch. A short fluctuation while Google recrawls is normal. ### How long does a WordPress to HubSpot migration take? A small site with a theme can move in two to four weeks. Large sites with custom design, hundreds of posts and integrations take longer, mostly because of content and redirect work. ### Can HubSpot import my WordPress blog? Yes. HubSpot's blog import brings posts across, but always review formatting, images and embeds before launch. ### Do I need a developer to migrate to HubSpot? For a simple site on a ready-made theme, a careful marketer can do much of it. Custom themes, modules, integrations and large redirect maps are where a [HubSpot developer](https://www.pixtheme.com/hire-hubspot-developer) saves time and protects your rankings. ## Want us to handle the migration? We move WordPress sites to HubSpot with every page, post, form and redirect mapped, at a fixed price. [See how our migrations work](https://www.pixtheme.com/services/wordpress-to-hubspot-migration) or [tell us about your site](https://www.pixtheme.com/contact-us). - [Migration](https://www.pixtheme.com/blog/tag/migration) ## Keep reading [All posts](https://www.pixtheme.com/blog) - [![](https://www.pixtheme.com/hs-fs/hubfs/hubspot%20v4%20forms.jpeg?width=800&height=500&name=hubspot%20v4%20forms.jpeg)](https://www.pixtheme.com/blog/how-to-style-hubspot-forms-in-the-new-form-editor-v4) HubSpot Development Oct 26, 2026 ### [How to Style HubSpot Forms in the New Form Editor (v4)](https://www.pixtheme.com/blog/how-to-style-hubspot-forms-in-the-new-form-editor-v4) Read - [![](https://www.pixtheme.com/hs-fs/hubfs/HubSpot%20developer%20cost.png?width=800&height=500&name=HubSpot%20developer%20cost.png)](https://www.pixtheme.com/blog/how-much-does-it-cost-to-hire-a-hubspot-developer) Hiring Oct 24, 2026 ### [How Much Does It Cost to Hire a HubSpot Developer?](https://www.pixtheme.com/blog/how-much-does-it-cost-to-hire-a-hubspot-developer) Read - [![](https://www.pixtheme.com/hs-fs/hubfs/Benefits%20of%20the%20HubSpot%20CMS.png?width=800&height=500&name=Benefits%20of%20the%20HubSpot%20CMS.png)](https://www.pixtheme.com/blog/what-are-benefits-of-the-hubspot-cms) business Aug 28, 2017 ### [What Are the Benefits of the HubSpot CMS? 11 Reasons Teams Switch](https://www.pixtheme.com/blog/what-are-benefits-of-the-hubspot-cms) Read Work with us ## Need help with your HubSpot site? 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